When it came to light the lion’s share of traffic for online bank ING Direct in Australia was coming from iPhones development of a dedicated application was the logical choice.

We created an Apple accredited iPhone Home Loan application so people could access mortgage and loan information as they need it – for example, when they are actually on the go viewing homes.

The application gives iPhone users the opportunity to find out how much they can afford to borrow by using a borrowing power calculator. Once they know their limits they can look at which suburbs they can afford to live in as well as looking up the suburb on a map through a link to a GPS Google maps tool.

Of course, once they need more information help is at hand, through the iPhone application there are options to open ING Direct’s website, send them information by email or make a call directly to the call centre for personal help.